How Coaches Find Clients Online
At a recent networking meeting Jana asked for a recommendation for a public speaking coach. She was starting to speak in front of audiences, and wanted to polish her presentation skills a bit. Before anyone else got a chance to reply, Elise jumped in to recommend her coach, Kelly. "I have been working with Kelly for two months, and I have already seen results from working with her. I am much more confident during my presentations, and I see that my audience is more engaged and more responsive. She is great; I will e-mail you her contact information later today." Later that day I spoke with Elise about Kelly. Elise has always been interested in public speaking, so when she heard about Kelly about a year ago, she put herself on Kelly's mailing list. She enjoyed what Kelly had to say, learned more about her practice, but didn't take action to actually buy anything from Kelly until an opportunity came up for Elise to conduct a few workshops with another colleague. Once she started working with Kelly, she confirmed that she was as knowledgeable and professional as she appeared in her newsletter. Kelly, with his professionalism, knowledge and proven marketing techniques turned Elise from being a random business owner into a raving customer. How did she do this? - She knows and uses effective marketing techniques. Kelly has a web site that describes when she does. She publishes a newsletter, in which she shares useful information on public speaking, as well as keeps the readers informed about her expertise. - She is consistent. Marketing is not a one time event; rather, it is a process. Kelly markets consistently - she publishes his newsletter on a regular basis, she uses her own web site, branding, articles, and many other techniques in order to get results. - She is a professional who delivers results. When clients work with Kelly, she delivers the services and products she has promised. So how can your business benefit from knowing about Kelly's marketing techniques? Over to you - let's take action: - Learn about online customers and how they behave. It takes a few marketing techniques to turn a random web surfer into a raving customer. This week's lesson at MarketingSalad.com is all about turning your web site visitors into customers. Join us at MarketingSalad.com for immediate access to the lesson, as well as additional discussion on getting more online customers. - Run your marketing campaigns on a consistent basis. One time advertising or marketing campaign is likely to bring in more web site visitors, but not very likely to bring in many long term customers. Whether you are publishing newsletter, refining search engine traffic or giving workshops to promote your business, it takes time for the campaigns to start bringing in a consistent stream of qualified buyers. Continue your marketing campaigns for a long enough time to see the results. - Underpromise and overdeliver. Your marketing materials make promises to your customers. Whether it is fast results for people in your classes, a product at no charge with any coaching package purchased or a press release critique for new customers, make sure that you deliver MORE than your marketing materials promise. Doing this will result in customers who not only are happy with your services, but who will also promote your services to others. Knowing who your customers are and delivering them what they want will help you fill up your practice with happy customers. Biana Babinsky is the online business expert who has helped many business owners attract more web site customers, bring in more online publicity and increase the bottom line. Visit http://avocadoconsulting.com/free_newsletter.html to subscribe to her newsletter full of marketing tips and ideas and join her online business coaching program at http://www.MarketingSalad.com
Related News
|
 |
|
|
RELATED ARTICLES
Coaching Book Review: The Coach: Creating Partnerships for a Competitive Edge
Leaders today have many challenges when it comes to guiding and influencing the performance of their team members. In the past, productivity and success depended on sheer muscle and sweat. Competition, technology and the desire of employees to be meaningfully involved in their work are powerful forces shaping the leader's destiny and future role. The need for service, quality, and effectiveness in organizations is stimulating a demand for employees who think, act, and feel like responsible partners in the enterprise. Now and in the future, reinvigorating employees, managers, and peers through coaching will be critical to the success of both leaders and business. More than ever, leaders need to inspire employees with contagious enthusiasm in order to deliver quality services and products. In CMOE's coaching book, "The Coach: Creating Partnerships for a Competitive Edge," it provides refreshing ideas and strategies to help leaders cope with the demands and challenges of their calling.
Dont Settle
Settling is about not embracing what is best for you, and accepting what you really don't want. When you settle, you accept less than you deserve. Settling becomes a habit and a way of life, but it doesn't have to be. According to Maureen Dowd, "The minute you settle for less than you deserve, you get even less than you settled for!"
Leadership Coaching ? Easier Said Than done
Recently at a Pharmaceutical meeting in Europe, one of the presenters shared the results of a recent study that demonstrated that Managers who were trained in Eight Step Coaching Skills were out selling DM's who were not trained in the program. This quantitative data seems to support that the cornerstone of success lies in effective leadership coaching and diagnosing the needs of the Representatives. However, it is not simply a matter of being trained. Managers must overcome day to day hurdles to be an effective coach. It takes a knowledge of the skills plus the courage to open up sensitive and important topics with others. It takes time, a precious commodity in a DM's week. It takes self-control over our emotions when someone doesn't measure up on an important mission that we, as Managers care about. When we coach, we run a risk of opening up conflict, differences, and misunderstandings that can create discomfort. In short, "coaching is easier said than done." But the results will be worth it if we are consistent and rigorous at using coaching skills.
Change vs Transition
"There is a time for departure, even when there's no certain place to go." -- Tennessee Williams
The Incredible Rightness of Being
An Age-Old Question
Take Responsibility for Reshaping Your Life
We say we want to eat better, feel better, and look better. But in order to make our goals materialize, we have to take responsibility for what we want by taking the appropriate actions. Here are three simple steps to help you turn your healthy goals into concrete accomplishments:
Tips for Writing Great Coaching E-Books
Never understimate the power of a well-written word. Tens of thousands of readers of coaching ebooks have had their lives changed for the better by a well written ebook.
Be Better at Business ? And Lose Weight, Too!
In business, individuals often secure the services of a success coach like myself to "fix" certain areas of their professional life. The desired fixes typically range from a desire for a promotion and/or a salary increase, to on-the-job performance enhancements, to improving one's personal productivity, to boosting one's level of enthusiasm about their job.
Coaching Skills
Introduction
Overcoming Work Addiction
Why are you so busy? Do you really have too much work? Is work so important to you that you'll sacrifice just about anything in your life to get the job done? Even if it's at the expense of your health and your relationships?
Seeing Your Energy At Work
Our bodies are made of pure energy. With Quantum physics
we learn that the cells of our body are made of molecules,
which are made of atoms, which are made of sub-atomic
particles.
How Empathy Can Reduce Your Anger
Jim, a 42-year old engineer was teaching his eight-year-old son how to fly a radio-controlled airplane. As the airplane was taking off, Jim instructed his son to push the control stick on the radio to the right. He did and the airplane turned to the right.
Every Obstacle Always Presents an Opportunity
In ancient times, a King had a boulder placed on a roadway. Then he hid himself and watched to see if anyone would remove the huge rock. Some of the king's wealthiest merchants and courtiers came by and simply walked around it. Many loudly blamed the King for not keeping the roads clear, but none did anything about getting the stone out of the way. Then a peasant came along carrying a load of vegetables. Upon approaching the boulder, the peasant laid down his burden and tried to move the stone to the side of the road. After much pushing and straining, he finally succeeded. After the peasant picked up his load of vegetables, he noticed a purse lying in the road where the boulder had been. The purse contained many gold coins and a note from the King indicating that the gold was for the person who removed the boulder from the roadway. The peasant learned what many of us never understand!
Coaching Skills Does Matter At Chick?fil-A
In this discussion, we talk about Coaching Skills with Phil Orazi, Dean of Chick-fil-A University and Scott Mayson, Business Consultant with Chick-fil-A in Atlanta, Georgia.
Q ? What is the role of an Operator at Chick-fil-A, and what are some of the challenges that an Operator faces?
Crisis: Danger or Opportunity?
I have often heard motivational speakers say that the word crisis in Chinese means both danger and opportunity. In investigating the facts, I have found running arguments on the web as to whether or not this is true. I personally do not speak Chinese and am certainly not an expert on this matter.
Are You Invisible?
Ellen was brought up to be invisible. She was taught to be very tuned into others' feelings and needs, but to never have any of her own. Her family made it clear to her that her job was to give to them but to never expect anything in return. As a result, Ellen learned to be totally tuned out to her own feelings and needs. It was as if she, as a person, didn't really exist, other than to be there for others.
Tips For Singles On Celebrating The New Year
It's four weeks away and you don't have any plans. Many of your friends will be away or out with their significant others. You can't believe it's been a whole year and you are facing another dateless New Years Eve. What can you do?
Flying in the Slow Lane
Dogs distrust hot air balloons. I gathered this tidbit as my husband and I floated over the mountains in a wicker gondola, listening to the barking chorus that followed us even 3,000 feet into the air. The burner evokes canine protest -- but we had no problems, as we drifted with the currents and contemplated the silent fog in its morning retreat over the hills.
We learned that a mere a six foot rise in altitude can change your direction, if your vehicle is a hot air balloon. We learned that the tops of trees look a lot different from above, and birds look surprised if you greet them in their nest. We waved reassurance to cows whose moos voiced concern at our strange presence overhead and we called "good morning" to the folk who blessed us with their waves.
"Are those sheep?" my husband wondered, pointing to toy animals far below. "No," said our pilot placidly. "Cows." They turned out to be horses, but who cared. For the duration of our flight, nothing mattered, and that was perhaps the biggest lesson of the morning. Letting go of anxiety. Letting go of fear. Letting go of expectations. Letting go of everything -- except the absolute pleasure of quiet flight, confidence in the balloonist's competence, and sensitivity to the beauty of that is our gift for living in these hills.
Take a hot air balloon ride. Treat yourself to a massage. Walk in the early morning dew. Listen ?really listen-- to the insects, the birds. Smile at a cat you haven't met. Take time for the slower things and Life will find a thousand ways to turn the blessing back to you.
© Maureen Killoran, 2005
How To Increase Your Coaching Record By At Least 25%
"How can I become a better and more effective coach?" We
hear this question frequently and there's obviously more
than one answer. Today, let's explore one aspect of better
coaching.
Finding Peace: A Taste of Mindfulness
When we are ill and don't know it, we are in a state of ignorance or delusion. We don't view ourselves as sick, so we don't believe it's necessary to go to a doctor or take any medication. We fail to recognize our own need for care and support.
|
